I actually don't like talking about gear much....
I love playing guitar, but I don't love guitars per se.
Additionally, (& I hate being negative) but there is absolutely nothing interesting going on in the guitar world at the moment. (Kemper and Neural DSP being the exceptions).
The days of Leo Fender talking to musicians and seeing if/how he could make their lives and art a little better with an injection of passionate engineering mojo, are completely gone.
All makers are blatantly ripping off ideas from the 50s, mass producing them over seas, and likely exploiting workers in the process.... All things guitar are a race to the bottom spiritually and financially.
Then there is the fact that COVID has highlighted an interesting phenomena. Manufacturers who claim to make guitars in America, are shipping them in about the same amount of time as the ones from Indonesia. Kinda makes you think....
Now, obviously, countries like Japan, Korea and Indonesia, have wonderful building traditions generally, and are amazing guitar builders specifically; this is certainly no knock on them. But, to tell me your guitar is made in Hannover, at a factory that doesn't exist, and then charge a premium, is more than wrong.....